Marketing and Communications Director

About Our Client

Our client is a well-known retail company with a wide range of product portfolio across fashion, lifestyle, beauty, etc. With a strong presence in key Asian markets and decades of expertise in brand building, retail operations, and customer engagement, the company offers a unique blend of global insight and local market understanding. They are now looking for a well-rounded Marketing and Communications Director to oversee all of their brands in Taiwan.

Job Description

• Design and implement strategic marketing plans in alignment with global brand guidelines while addressing local market needs to strengthen brand equity and drive sales.
• Lead the creation of comprehensive annual marketing plans for all brands, covering PR, events, advertising, social media, and CRM.
• Localize global marketing campaigns to resonate with the Taiwan market, identifying customer trends, market challenges, and opportunities to drive engagement and growth.
• Oversee digital channels-website, social media, and e-commerce-to enhance traffic, engagement, and overall user experience.
• Lead communication strategies across all platforms-digital, print, and social media-through proactive press engagement, interview facilitation, project support, and event execution (e.g., press days, launch parties, charity events, overseas media trips).
• Cultivate strong relationships with key media, influencers, and celebrities to drive positive brand visibility.
• Oversee loyalty programs - Organize exclusive VIP events (e.g., fashion shows, trunk shows, F&B tastings, styling sessions, workshops) to reinforce loyalty.
• Enhance brand presence across e-commerce, social media, and digital platforms to boost conversion rates and user engagement.
• Develop and execute strategies for SEO, SEM, influencer marketing, and content to elevate digital performance.
• Develop accurate budget forecasts based on annual business targets and strategic direction.
• Set annual objectives for team members and oversee performance to ensure alignment with business goals.

The Successful Applicant