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(Sr.) Brand Manager

(Sr.) Brand Manager

AstraZenecaTaiwan
20 days ago
Job description

Typical Accountabilities

  • Designs, implements and evaluates marketing activities of assigned brand, which may include distribution channel solutions.
  • Reviews marketing programs and implements program changes.
  • Works with analysts to analyze market data and identify key segment drivers, growth opportunities and business threats.
  • Liaises with internal departments and external agencies to ensure full communication and success of marketing plans
  • Contributes to creativity of product packaging, presentation and promotional activities
  • Omni-Channel promotion mix management.

Essential

  • Bachelor’s Degree
  • Experience managing complex projects
  • At least 2 yrs marketing experience in pharma industry
  • Desirable

  • MBA in relevant field
  • Experience in Consumer and / or Managed Markets promotions and / or strategy role
  • Experience in Insight / Market Research
  • Sales and / or Sales Leadership experience
  • Experience in Emerging or DFL role
  • Understanding of the development and commercialization of pharmaceutical products in TW.
  • Understanding of the US Healthcare environment
  • Cardiology, nephrology, metabolic therapeutic area experience is a plus
  • Date Posted

    16-Jun-2025

    Closing Date

    14-Sep-2025

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    Manager • Taiwan