Associate Product Manager

This is where you save and sustain lives

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.

Baxter's products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.

Join us at the intersection of saving and sustaining lives—where your purpose accelerates our mission.

Main Responsibilities :

• Develop marketing plan and design marketing programs to drive the short-term and long-term business growth. For all key products, define clear customer segmentation, targeting and positioning.
• Analyze market competition & trends, customer data and perform market feasibility evaluations to maximize business opportunity and drive brand awareness.
• Execute a full spectrum of product marketing activities, including seminars, exhibitions, advertising, database marketing, joint-promotional programs, and marketing collaterals, to increase demand generation and brand awareness.
• Develop new product launch plan and discipline execution in collaboration with sales team and various functional team
• Prepare materials for product brochure production, sales presentation, sales data analysis and forecasting
• Intimate product knowledge and can speak with confident authority about them
• Build strong network and rapport with key opinion leaders within the relevant therapeutic areas
• Provide support to sales team to better utilize sales aids and medical publications, work closely with sales team in developing KOLs and collect market intelligence
• Coordinate and follow up on inquiries and requests from sales organization
• Work closely with internal and external parties to ensure excellent execution of marketing initiatives
• Work closely with regional marketing to collaborate with regional marketing activities
• Experience in digital marketing will be a benefit

Qualifications :