Project Manager, Emerging Affluent Segment

Project Manager, Emerging Affluent Segment-(WD81149)

We are seeking a highly motivated and results-oriented Project Manager to support the Emerging Affluent Segment operation within the Consumer Banking Group. This role will be responsible for driving key initiatives and projects related to developing a compelling Customer Value Proposition (CVP) that reflects deep customer insights, life-stage needs, and behavioral drivers. The successful candidate will contribute to segment growth, digital-led engagement, wealth product penetration, and building a strong pipeline into the Affluent segment, all anchored by data-driven decisions and a seamless digital engagement service model.

1. Segment Strategy, CVP & Customer Understanding Support :

• Support the definition and evolution of a differentiated CVP based on robust understanding of customer personas, needs, aspirations, and financial behaviors.
• Assist in segmentation strategy informed by data analytics, life-stage mapping, and behavioral insights.
• Help align products, services, and channel offerings to specific customer life events (e.g., career milestones, family planning, asset accumulation).

2. Customer Insights & Data-Driven Marketing Project Management :

3. Brand, Positioning & Communication Initiatives :

4. Acquisition, Portfolio Management & AUM Growth Project Support :

5. Engagement, Cross-Buy & Lifecycle Management Support :

Primary Location

: Taiwan

Job

: COO Office / Business Mgt & Support

Schedule

: Regular

Employee Status

: Full-time : Job Posting

: Jan 30, 2026, 7 : 27 : 46 AM