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Assistant Trade Marketing Manager
L'OréalTaiwan Region30 天前
職務描述Lead the translation and execution of the marketing strategy into impactful retailer programmes, respecting and tracking Bring field intelligence to define brand-specific activity programmes with marketing and commercial departments Implement, monitor and improve processes to link all marketing activities with the activities of the commercial team Recruit, develop and manage Trade Marketing team. Ensure development of expertise and know-how in the Trade Marketing Activates Business Drivers Pursues turnover and profit optimization Stays up-to-date with market, consumers& competitors Builds on categories Shopper insight Collects and connects comprehensive knowledge about the retailer / prescriber / Salon Influences the retailer / prescriber / Salon Builds retailers development plans Manages intermediate agent relationships Adapts brand distribution strategy Collaborates across functions Builds Selling story Sets negotiation priorities Conducts Win-Win negotiation Ensures compliance Forecasts business with accuracy Drives Point of Sales field execution Follows-up & controls Masters brand selling scenarios Agility / Problem solving ability individually Detail oriented Time management Team-player spirit ENTREPRENEUR Puedes inscribirte en un máximo de tres ofertas en un período de días. No puedes retirar tu solicitud una vez enviada, así que asegúrate de elegir la posición que mejor se adapte a tus habilidades y aspiraciones.
KEY JOB ACCOUNTABILITIES
To increase company sales by generating specific activities for retailers through leveraging global brand positioning
and category penetration.
- Develop and implement the Trade Marketing strategy to contribute towards brand growth targets and cross-category
business objectives
budget and commercial targets
team
PROFESSIONAL & TECHNICAL COMPETENCIES
MASTERS COMMERCE FUNDAMENTALS
DEVELOPS CUSTOMER CENTRIC BUSINESS
BUILDS SELLING PROPOSITION & NEGOTIATE
MONITORS SELL IN & SELL OUT EXCELLENCE
OTHER Characteristic