Head of Omni-Channel Marketing

JOB DESCRIPTION:

ROLE DESCRIPTION

Business Management: 50%

Internal Customer Management: 30%

People Management: 20%

• Lead digital transformation roadmap of ANI TW from upstream to downstream to strengthen our capability to recruit and retain & maximize life-time value of brand users

• Leverage technical knowledge to enhance our brands CX strategy through local relevant social & e-commerce platforms ancillary CRM systems in order to drive customer engagement and results

• Design implement test launch and track omni-channel activities and campaigns in collaboration with cross-functional team members to ensure strategic alignment

• Overall leadership of digital performance. Setting the vision for the channels and executing it through the team and partners.

BUSINESS OUTCOMES

• Customization of to ensure seamless use and optimal support of omni-channel CX activities

• Comprehensive data capture of critical customer information at various points in the customer lifecycle across the organization to support analytics

• Timely tool dashboard and report development to support decision-making and brand/channel activities

KEY RESPONSIBILITIES & ACTIVITIES

• Build and plan omni-channel CX roadmap from upstream to downstream together with brand marketing ethical sales & trade marketing team. Ensure flawless implementation of the strategy

• Leverage technical knowledge to enhance our brands CX strategy through local relevant social & e-commerce platforms ancillary omni-channel systems in order to drive customer engagement and results

• Design implement test launch and track omni-channel activities and campaigns in collaboration with cross-functional team members to ensure strategic alignment

• Lead Abbot-centric digital platform implementation (including sales force marketing cloud project wolf ANConnect) & secure local adaptation of the platform to best fit for ANI TW business opportunity (ie.E-hopar LINE BC)

• Enhance organization overall digital capability from awareness consideration to acquisition and build sustainable growth benefit to ANI TW

KEY SUCCESS FACTORS

• certification

• Strategic thinking and an enterprise orientation (ability to see big picture and understand tactical

• implications)

• Ability to influence without authority in all directions to be consultative

• Effective negotiation with stakeholders managing differing priorities personalities styles etc.

• Strong data management and analytics expertise

• Project management expertise and ability to foster collaboration and accountability

• Good understanding of marketing campaigns/activities and customer engagement

• Ability to communicate complex technical issues to non-technical stakeholders in order for decisions to be made.

• Experience in analytical techniques such as attribution modeling A/B testing design of experiment.

• High learning agility adaptability and comfort with complexity and ambiguity

• High customer/consumer/stakeholder orientation

• Working collaboratively with cross-functional partners and non-technical users to support data quality identify and resolve issues

EDUCATION & QUALIFICATIONS

• 10-15 yrs of experience in DTC(direct to customer) CRM and digital marketing. FMCG industry

• Requires deep practical knowledge of media & digital marketing tools concepts and methodologies as well as strong writing skills.

• Must have experience designing and testing digital marketing programs based on insights from analytics and experience.

• Experience with a broad range of additional platforms is strongly desired.

• Must be able to understand key business drivers and to develop appropriate strategies to address specific business needs.

• Good team leader & player with strong growth mindset excellent communication interpersonal project management and analytical skills

• Proficiency in Mandarin and English is a must

The base pay for this position is

N/A

In specific locations the pay range may vary from the range posted.

JOB FAMILY:

Marketing Support

DIVISION:

ANI International Nutrition

LOCATION:

Taiwan > Taipei : Mingsheng Commercial Building

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Not specified

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Not Applicable

Required Experience:

Director

Employment Type : Full-Time
Experience: years
Vacancy: 1