Marketing Director, Hong Kong & Taiwan

Job Description

Be a part of our exciting journey to lead an amazing team of innovative and capable marketing colleagues in LEGO Hong Kong & Taiwan to elevate our brand and engage diverse kids, families & adults audiences. Role will also be a member of BU Leadership Team and APAC Marketing Leadership Team.

Bring your marketing, creative and business leadership & expertise to life in one of the most exciting brands in the world and lead our journey to grow brand equity, grow the business and realize long-term ambition of LEGO Hong Kong & Taiwan.

Core Responsibilities

• Lead and develop a strong, innovative and collaborative Marketing Team through coaching, thought leadership and innovation.

• Achieve/exceed both overall consumer sales target and audience sales growth through elevating our Brand among kids, shoppers and adults in Hong Kong & Taiwan by delivering the best-in-class consumer marketing and product commercial growth.

• Demonstrate strong leadership and collaboration across functions within BU Hong Kong & Taiwan as a key member of HKTW Leadership Team to co-lead end-to-end business planning and executions.

• Be a role model of how Local-Global collaboration can help BU HKTW to shine and bring us to the next level – demonstrating that we can actively use resources globally to our advantage.

• Play a critical role in APAC Marketing Value Chain to build a winning formula for the region and Hong Kong & Taiwan for the future.

Play your part in our team succeeding

The Marketing team in BU HKTW is both the creative and product leader of the BU to everyone in Hong Kong and Taiwan. They inspire our consumers, shoppers, teams and partners about the best of our Brand – values, innovation, product features, fun and play. The Marketing team is made up of Brand, Trade, Digital, PR, Planning & Performance colleagues.

The team has an ambition to grow both love of the Brand and building, recruit and retain consumers and shoppers, lead our product/audience GTM plans and deliver exciting, well-loved and innovative activations in Hong Kong & Taiwan!

Do you have what it takes?

• 10+ years of experience and strong background on business performance and leadership within marketing functions (preferably in Retail, FMCG or highly competitive industries).

• Experience in leadership, individual development and team performance management – coaching and developing team.

• Experience in working internationally or with international companies/brands are highly preferred.

• Commercial savvy and success in product GTM plans, driving brand/product growth through being super passionate and result-oriented to our Brand and products.

• Brings a natural growth mind-set with resilience, self-motivated and highly driven, and have a can-do mentality to inspire your team and the BU.

• A phenomenal storyteller with energy and cultural curiosity to connect our plans and insights of Hong Kong and Taiwan to our global colleagues and partners.

• Strong passion & experience working across functions (sales, marketing, operations, leadership teams, regional functions and global functions).

• Enjoy working in a dynamic and ever-changing environment.

• Curious and passion about growing & learning!

#LI-JL3

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.