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(Senior) Brand Manager
Michael PageTaipei City21 天前
職務描述6+ years solid brand marketing and product management experience in well-known FMCG companies Familiar with the whole process of New Product Development Strong communication and interpersonal skills in both English and Mandarin Ability to perform under pressure and motivated to take on multi-functional tasks Collaborative team player with strong communication skills and a willingness to support cross-functional teams. Growth mindset and demonstrate high learning agility and flexibility Fasted paced and resilient team member
About Our Client
Our client is a well-known Food & Beverage group with strong innovation as well as ambition. They are now looking for a (Senior) Brand Manager to join their team to expand the business.
Job Description
- Annual Budget and Market Share Growth : Develop, validate, and implement initiatives to meet the company's budget and expand market share.
- Drive new product development (NPD), plan and execute promotional proposals based on financial analysis, and conduct post-launch performance evaluations.
- Create and implement IMC strategies across digital platforms, PR, leaflets, in-store point-of-sale materials (POSM), etc.
- Develop promotional plans based on financial analysis, collaborate with cross-functional teams for alignment, and conduct post-campaign evaluations.
- Design and execute market research to uncover insights that inform strategic initiatives.
- Oversee agency partnerships to ensure high-quality, insightful communication that influences consumer perception and strengthens brand equity.
- Supervise the timely delivery of communication programs to ensure they meet target metrics, including brand and advertising awareness.
- Drive brand growth through full-funnel model development, search intent modeling, and close collaboration with DO / CRM teams to boost member sales.
The Successful Applicant
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Senior Manager Manager • Taipei City