Manager, Digital Experience & Operation

Description

Summary : Job Summary :

This role is responsible for leveraging owned digital platforms to support weekly+ consumer growth, orchestrate end-to-end consumer digital experience and drive operational excellence. This role needs to collaborate with cross-functional teams including but not limited to Marketing Categories, IMX, MarTech and other teams as well as external agencies / vendors to ensure seamless integration of digital solutions and achieve the company's digital objectives.

Responsibilities :

• Support and execute the digital strategy aligned with business goals and industry trends. Identify opportunities to streamline processes, enhance consumer experiences, and drive operational efficiencies through digital initiatives.
• Collaborate with marketing teams and agencies to adapt and deliver marketing campaigns across owned digital platforms.
• Lead and drive our own digital platform’s campaigns and communications to drive member acquisition and increase user engagement.
• Influence brands / trade activations end-to end consumer connection plan based on consumer, shopper, and digital insights to build strong proposition & differentiation and accelerate platform recruitment and engagement.
• Champion a consumer-centric approach by analyzing consumer behaviors and feedback to identify pain points and opportunities for improving digital processes and interactions.
• Work closely with various departments to understand their digital operational needs and challenges, and develop solutions to address them. Foster strong relationships with key stakeholders to ensure successful adoption of digital tools and processes.
• Manage the end-to-end digital initiatives budget, ensuring efficient allocation of resources for projects, and providing financial oversight to ensure projects are executed within budget. Establish OKRs and metrics to assess the effectiveness of digital initiatives.
• Leverage platform data to generate business insights, support CRM communications, and enable effective consumer retargeting.
• Drive change management efforts to ensure smooth adoption of new digital processes and tools across the organization. Develop training programs and resources to enhance overall marketing teams’ digital capabilities.

Requirements :

Skills :

Analytics, Analytics, Budgeting, Business, Campaign Development, Collaborative Leadership, Communication, Consumer Segmentation, Consumer Trends, Cross-Functional Teamwork, Data Driven, Decision Making, Digital Experiences, Digital Media Strategy, Digital Platforms, Digital Strategy, End-to-End Testing, Group Problem Solving, Integrated Marketing, Marketing, Marketing Campaigns, Marketing Strategies, Microsoft Office, organization, People Management {+ 3 more}