Senior Brand manager / Brand manager

As a Product Brand Management Cx Manager, you will be responsible for the effective deployment of global strategies. You will also provide execution leadership across all areas of marketing to achieve short-term and long-term brand sales and profit objectives.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following :

Responsibility :

Develop, adapt, and refine strategic direction for brand, grounded in consumer and customer insights

Lead the development of annual market activation planning focused on 3-year growth drivers, demonstrating strong leadership of brand centric cross-functional teams

Accountable for the delivery of annual brand Profit & Loss (P&L), including sales and profit results, and actively manage budget items

Manage brand equity through successful deployment and localization of global toolkits

Drive innovation strategy through flawless execution of innovation vision board

Manage agency and cross-functional relationships at both local and global levels to deliver breakthrough results, ensuring that the region’s needs are addressed within the global matrix

Drive superior execution of programs and plans to bring the brand strategies to life, including for media, creative development, and digital programs

Collaborate with the sales team to drive strong customer engagement and in-store support

Drive accountability, tracking results on key brand and programs, recommending course correction as necessary based on performance versus Key Performance Indicators

Basic Qualifications :

• 7 or more years of brand marketing or commercial management experience
• Experience of delivering insights-based consumer communications delivering brand share growth
• Experience of new product development and launch planning
• Experience of digital marketing includes e.g, but not limited to social media and influencer strategy to drives e-commerce sales growth
• Experience working in a fast paced, entrepreneurial environment

Preferred Qualifications :

Care to join us. Find out what life at Haleon is really like www.haleon.com / careers /

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

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