Director, Paid Social & Display Marketing
CompanyIntroduction
Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.
Our services in Taiwan include Rocket Delivery which offers next-day delivery for a wide selection of items at affordable prices Rocket Oversea which offers free international delivery on millions of best-selling products from Korea the U.S. and beyond.
We are looking for talents to help us lead Coupangs expansion in Taiwan. This is an exceptional opportunity to become a part of Coupangs growth in Taiwan and create a world where our customers wonder How did I ever live without Coupang
RoleOverviewDirectorPaidSocial&DisplayMarketing
We are seeking an experienced marketing leader to own the strategy planning and execution across our paid social and display marketing efforts in Taiwan. This role will manage a significant media investment lead of team of channel experts and work alongside peer channel leaders across other marketing activities. This is a high-visibility leadership role in a fast growing market: the right candidate combines deep hands-on platform expertise with rigorous incrementality-first measurement instincts executive-level communication and a track record of building and developing strong teams in fast-moving data-driven environments.
WhatYouWillDo
- OwnstrategyplanningandexecutionforpaidsocialanddisplaychannelsinTaiwan-spanningMetaTikTokprogrammaticdisplayandotherpublishers-withaccountabilityforcustomeracquisitionretentionandefficiencytargets.
- Managelarge-scalemediabudgetsacrossplatformsincludingforecastingpacingandreallocationbasedonmarginalreturnsincrementalityevidenceandbusinessseasonality
- Buildleadanddevelopateamofchannelmanagersandspecialistssettingahighbarforanalyticalrigorplatformcraftandoperationalexcellence
- Partnercloselywithpeerleadersacrossotherchannelstoensurecoordinatedstrategiesandcollaboratewithcreativeproductanddatascienceteamstoconnectmediaexecutiontobusinessoutcomes.
- Drivemeasurementexcellencewithyourchannels:designandrunconversionliftstudiesandevolveattributionframeworksbeyondlast-clicktoreflecttrueincrementalvalue
- Serveastheseniorpointofcontactforplatformpartnersnegotiatingalphas/betassecuringearlyaccesstonewproductsanddrivingjointbusinessplans
- Presentchannelperformanceforecastsandinvestmentcasestoseniorstakeholderstranslatingcomplexmeasurementresultsintocleardecision-readyrecommendations
Qualifications
- 10yearofdigitaladvertisingexperiencewith5yearsfocusedonpaidsocialand/ordisplayatsignificantinvestmentscale
- 4yearsofpeople-managementexperience
- Deephands-onexperienceacrossmajoradplatforms(MetaAdsManagerTikTokAdsSearchAdsetc.)
- Proventrackrecordofdrivingmeasurableincrementalgrowthforaconsumerappore-commercebusiness
- Strongcommandofmeasurementmethodologies:liftstudiesgeo/holdoutexperimentationMMMMMPattributionandlimitationswithineach
- Advancedanalyticalskillsfluencyworkingwithlargedatasetsandpartneringwithdatascienceteamstoexplainrequirementsclearly
- ExcellentwrittenandverbalcommunicationskillswithahistoryofpresentingtoVP/C-levelstakeholders
- ProfessionalfluencyinEnglish
Recruitment Process and Others
Recruitment Process
- ApplicationReview-PhoneInterview-Onsite(orVirtualOnsite)InterviewOffer
- Theexactnatureoftherecruitmentprocessmayvaryaccordingtothespecificjobandmaybechangedduetoschedulingorothercircumstances.
- Interviewschedulesandtheresultswillbeinformedtotheapplicantviathee-mailaddresssubmittedattheapplicationstage.
Details to Consider
- Thisjobpostingmaybeclosedpriortothestatedenddateforapplicationifallopeningsarefilled.
- Coupanghastherighttorescindanofferofemploymentifacandidateisfoundtohavesubmittedfalseinformationaspartoftheapplicationprocess.
- Thoseeligibleforemploymentprotection(recipientsofveteransbenefitsthedisabledetc.)mayreceivepreferentialtreatmentforemploymentinaccordancewithapplicablelaws.
Privacy Notice
- YourpersonalinformationwillbecollectedandmanagedbyCoupangasstatedintheApplicationPrivacyNoticelocatedbelow: Experience:
Director
Employment Type : Full Time
Experience: years
Vacancy: 1