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Product Manager – Braftovi / Mektovi

Product Manager – Braftovi / Mektovi

Pierre Fabre GroupTaiwan, Taipei
26 天前
職務描述

Your mission

Key Responsibilities :

  • Strategic Planning : Develop and implement the annual brand plan for Braftovi, aligned with corporate goals and market dynamics.Analyze market trends, cancer registry update, treatment algorithm, competitive landscape, and customer insights to identify growth opportunities and risks.
  • Marketing Execution : Design and execute marketing campaigns, promotional materials, digital content, and educational initiatives.Plan and manage product launches for new indications or line extensions.Coordinate congresses, symposium, and support advisory board with key opinion leaders (KOLs).
  • Sales Support : Develop sales tools, objection handlers, and training materials for the field force.Conduct product training sessions and ensure alignment of field execution with brand strategy.
  • Cross-functional Leadership : Collaborate with Medical Affairs on evidence generation, medical education, and scientific communication initiatives.Work with Market Access consultant and regional support to submit pricing, reimbursement, and health economics strategies.Ensure compliance with local regulatory and legal requirements in all promotional activities.
  • Business Analytics : Monitor product performance through KPIs, sales data, market research, and customer feedback.Prepare monthly / quarterly business reviews and recommend corrective actions when necessary.
  • Budget Management : Plan, control, and monitor the A&P planning to ensure efficient and effective resource allocation.

DIMENSIONS OF THE JOB

  • Perimeters :   Revenues; FCST accuracy; market share or patient share, A&P spending

    • KEY COLLABORATIONS

  • Interfaces internes : APAC region, Finance, Operation, QRVI, Sales, Medical
  • Interfaces externes : PAP service provider, PR agency, Event vendor, printing / design vendor, medical society, patient group, market access consultant, local legal counsel

    • KEY COMPETENCIES

    Training :

    Oncology pathology training, colon oncology training, melanoma training, product training.

    Experience and qualification :

  • Bachelor’s degree in Life Sciences, Pharmacy, Business, or a related field (Master’s or MBA preferred).
  • 3–5 years of experience in pharmaceutical marketing, preferably in oncology (CRC) or specialty care.
  • Strong understanding of oncology market dynamics, preferably familiarity with targeted therapies and biomarkers (e.g., BRAF mutations).
  • Proven experience in product launch or life-cycle management is a plus.
  • Excellent project management, strategic thinking, and cross-functional leadership skills.

    • Personal Attributes :

  • Highly motivated, proactive, and results oriented.
  • Strong analytical and problem-solving skills.
  • Ability to work independently and collaboratively in a matrix environment.
  • Excellent communication and interpersonal skills, with the ability to engage stakeholders at all levels.
  • Fluent in Chinese and English

    • Who you are ?

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    Product Manager • Taiwan, Taipei