Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
The Head of Strategic Marketing and Communications is a pivotal leadership role responsible for driving the strategic direction and execution of marketing and communication initiatives across three key teams : Corporate Communications, Branding & Proposition, and Integrated Marketing & Ecosystem. This director-level position demands a visionary leader with a proven track record in strategic marketing, brand management, and integrated communications to enhance the company's market presence and reputation.
Key Responsibilities :
Strategic Leadership :
- Develop and implement comprehensive marketing and communication strategies that align with the company's overall business objectives.
- Lead and inspire three teams : Corporate Communications, Branding & Proposition, and Integrated Marketing & Ecosystem, ensuring cohesive and effective collaboration.
Corporate Communications :
Oversee the development and execution of corporate communication plans, including media relations, internal communications, and crisis management.Enhance the company's reputation through strategic public relations initiatives and stakeholder engagement.Branding & Proposition :
Drive brand strategy and positioning to ensure consistent and impactful brand messaging across all channels.Lead the development of compelling value propositions that resonate with target audiences and differentiate the company in the market.Integrated Marketing & Ecosystem :
Manage integrated marketing campaigns that leverage digital, social, and traditional media to maximize reach and engagement.Foster partnerships and collaborations within the ecosystem to amplify marketing efforts and drive business growth.Performance Management :
Set clear performance metrics and KPIs for each team, regularly monitoring progress and making data-driven decisions to optimize outcomes.Provide mentorship and professional development opportunities to team members, fostering a culture of continuous improvement.Budget Management :
Oversee the marketing budget, ensuring efficient allocation of resources to maximize ROI.Monitor expenditures and financial performance, making adjustments as necessary to stay within budgetary constraints.Qualifications
Education and Experience :
Bachelor's degree in Marketing, Communications, Business Administration, or a related field; MBA or advanced degree preferred.Minimum of 10 years of experience in strategic marketing and communications, with at least 5 years in a leadership role.Proven track record of successfully leading and managing multiple teams and large-scale marketing initiatives.Skills and Competencies :
Strong strategic thinking and analytical skills, with the ability to translate business objectives into actionable marketing plans.Exceptional communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels.Expertise in brand management, digital marketing, and integrated communications.Demonstrated ability to manage budgets and optimize resource allocation.High level of creativity and innovation, with a proactive approach to problem-solving.Personal Attributes :
Visionary leader with a passion for marketing and communications.Collaborative and inclusive management style.Results-oriented with a focus on achieving measurable outcomes.Adaptable and resilient in a fast-paced, dynamic environment.