Marketing Executive

Job Description

Job Scopes & Responsibilities :

• Conceptualise, develop, and execute efficient marketing strategies to grow the awareness of company’s brand and products within the stipulated marketing budget
• Identify the right target audience demographics and craft effective communication plans and message to the target audience.
• Generate design concepts and ideas for marketing campaigns and communication materials
• Organise and oversee marketing calendar with advertisements, communication campaigns (social media, TV etc), exhibitions and promotional events
• Build, plan, conceptualise and implement overall digital strategy by generating content direction and ideas for brand and product awareness, product education and audience engagement for social media pages and work with digital agencies to grow followers and boost creative content posts
• Monthly review of digital media activities’ results and insights gathering to improve marketing communications
• Manage and improve online content and interface through SEO and Google Analytics monthly results
• Follow up with customers’ enquiries from Company’s website, official email, and social media pages on Facebook and Instagram, and online stores
• Manage all online platforms such as company website and online stores with updated product models and information
• Create marketing collaterals such as product leaflets, packages pricelists, promotional leaflets / brochures and POPs and ensure availability at all customer touch points
• Plan, conceptualise and develop prominent shop display counters for brand and products awareness
• Source and purchase corporate / consumer gifts / door gifts for sales promotions, exhibitions, and events
• Establish good relationship with all relevant internal and external stakeholders to ensure smooth execution and timely delivery of marketing and branding activities
• Work closely with sales, service teams and dealers to understand their needs to improve the effectiveness of marketing communications
• Conduct market research and analysis to evaluate promotion trends, our brand and products’ awareness in the market and competition from other brands
• Stay up to date with the latest market trends and marketing best practices

Working hours : 9am to 6pm