Marketing Director (NFT / Web3 Platform)

Position : Marketing Director

Responsibilities :

Strategic Growth Management :

Expand the active user base of the platform while maintaining a cost-effective budget. Optimize marketing approaches, balancing web3 and web2 methods for maximum impact.

Leadership and Oversight :

Oversee Creative Direction, Public Relations, Marketing, Community Management, and Events. Draft compelling announcements, press materials, corporate messages, and presentations.

Team Development :

Recruit and hire talented individuals for the publishing team. Provide mentorship and establish clear goals for team members.

Collaborative Strategy :

Collaborate with co-founders to shape quarterly goals and develop effective strategies.

Data Analysis and Industry Trends :

Analyze Key Performance Indicator (KPI) data against overall industry trends. Utilize Business Intelligence (BI) data for strategic decision-making.

Event Planning and Execution :

Assist in planning and coordinating both online and offline events with external partners.

Public Relations :

Represent the company through public speaking engagements on its behalf.

Qualifications :

Professional Experience :

Minimum of 8 years of experience in the marketing field.

Adaptability and Fast-Paced Environment :

Proven experience working in a fast-paced environment.

Language Skills :

Fluent in both Mandarin and English.

Analytical and Learning Mindset :

Data-driven mindset with the ability to strategize using BI data. Demonstrated enthusiasm and ability to learn new concepts.

Team Collaboration :

Strong team player with a willingness to be hands-on.

Preferred Qualifications :

Familiarity and belief in the principles of Web3. Passion for and understanding of the gaming industry.